{"id":1175,"date":"2023-02-26T18:56:36","date_gmt":"2023-02-27T02:56:36","guid":{"rendered":"https:\/\/ligai.cn\/blog\/?p=1175"},"modified":"2024-03-04T21:47:31","modified_gmt":"2024-03-05T05:47:31","slug":"%e4%bb%8e-netflix-%e4%bc%a0%e5%a5%87%e7%9c%8b%ef%bc%8c%e7%bb%93%e6%9e%9c%e5%af%bc%e5%90%91%e7%9a%84%e4%ba%a7%e5%93%81%e8%b7%af%e7%ba%bf%e5%9b%be%e5%a6%82%e4%bd%95%e5%88%b6%e5%ae%9a%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/ligai.cn\/blog\/%e7%a0%94%e5%8f%91%e7%ae%a1%e7%90%86\/1175.html","title":{"rendered":"\u4ece Netflix \u4f20\u5947\u770b\uff0c\u7ed3\u679c\u5bfc\u5411\u7684\u4ea7\u54c1\u8def\u7ebf\u56fe\u5982\u4f55\u5236\u5b9a\uff1f\uff08\u4e0a\u7bc7\uff09"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-style-default\"><p><strong>\u5199\u5728\u524d\u9762\uff1a<\/strong> \u672c\u6587\u8bd1\u81ea Jason Doherty\u3001Kelsey Stevenson \u548c Thomas Vela \u4e8e\u300c2019 \u5e74\u4e39\u4f5b\u521b\u4e1a\u5468\u300d\u53d1\u8868\u7684\u9898\u4e3a\u300c <strong>Outcome Based Roadmaps<\/strong> \u300d\u7684\u6f14\u8bb2\u5b9e\u5f55\uff1b\u539f\u6587\u4f5c\u8005\u4e3a Jason Doherty\u3002<\/p><\/blockquote>\n\n\n\n<h2><strong>01 \u907f\u514d\u6210\u4e3a\u300c\u529f\u80fd\u5de5\u5382\u300d<\/strong><\/h2>\n\n\n\n<p>\u8bb8\u591a\u8f6f\u4ef6\u7814\u53d1\u56e2\u961f\u5728\u4ea4\u4ed8\u7528\u6237\u4ef7\u503c\u65f6\u603b\u89c9\u5f97\u5341\u5206\u56f0\u96be\u2014\u2014<strong>\u8fd9\u901a\u5e38\u662f\u56e0\u4e3a\u4ea7\u7814\u56e2\u961f\u6ca1\u6709\u4e0e\u7528\u6237\u4fdd\u6301\u6301\u7eed\u6c9f\u901a\uff0c\u6216\u8005\u56e2\u961f\u6ca1\u6709\u8bc4\u4f30\u529f\u80fd\u4ea4\u4ed8\u540e\u662f\u5426\u5982\u671f\u53d1\u6325\u4e86\u4f5c\u7528\u3002<\/strong> \u56e2\u961f\u9677\u5165\u300c\u529f\u80fd\u5de5\u5382\u300d\u56f0\u5883\uff0c\u4e00\u5473\u5730\u5f00\u53d1\u548c\u4e0a\u7ebf\u65b0\u529f\u80fd\uff0c\u5e76\u671f\u76fc\u6709\u4eba\u4f1a\u4f7f\u7528\u5b83\u4eec\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u662f\u5426\u559c\u6b22\u521a\u4e0a\u7ebf\u7684\u65b0\u529f\u80fd\uff1f\u5b83\u4eec\u8fd8\u6709\u54ea\u4e9b\u53ef\u4f18\u5316\u6216\u5f85\u6539\u8fdb\u7684\u7a7a\u95f4\uff1f\u7528\u6237\u662f\u5426\u4ece\u529f\u80fd\u4e2d\u83b7\u5f97\u4e86\u771f\u6b63\u7684\u4ef7\u503c\uff1f\u5982\u679c\u4ea7\u7814\u56e2\u961f\u4e0d\u8bc4\u4f30\u8fd9\u4e9b\uff0c\u4e5f\u4e0d\u4e0e\u7528\u6237\u4ea4\u6d41\uff0c\u90a3\u5c31\u51e0\u4e4e\u65e0\u6cd5\u6784\u5efa\u4efb\u4f55\u4ea7\u54c1\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<p>\u8981\u77e5\u9053\uff0c\u300c\u4e0a\u7ebf\u529f\u80fd\u300d\u4e0d\u610f\u5473\u7740\u300c\u4ea7\u54c1\u6210\u529f\u300d\uff1b\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\uff0c\u8981\u4ee5\u53ef\u91cf\u5316\u7684\u65b9\u5f0f\uff0c\u4e3a\u7528\u6237\u5e26\u53bb\u79ef\u6781\u7684\u884c\u4e3a\u6539\u53d8\u3002<\/p>\n\n\n\n<h2><strong>02 \u8def\u7ebf\u56fe VS \u53d1\u7248\u8ba1\u5212<\/strong><\/h2>\n\n\n\n<p>\u4f17\u6240\u5468\u77e5\uff0c\u53d1\u7248\u8ba1\u5212\uff08Release Plan\uff09\u662f\u5173\u4e8e\u529f\u80fd\u548c\u65e5\u671f\u7684\u5217\u8868\u3002<\/p>\n\n\n\n<p><strong>\u800c\u8def\u7ebf\u56fe\uff08Roadmap\uff09\u662f\u4e00\u4efd\u65e8\u5728\u4f20\u8fbe\u516c\u53f8\u6218\u7565\u65b9\u5411\u7684\u6587\u4ef6\uff0c\u5b83\u9610\u660e\u4e86\u300c\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u300d\u300c\u9884\u671f\u7ed3\u679c\u662f\u4ec0\u4e48\uff1f\u300d\u4ee5\u53ca\u300c\u4ea7\u54c1\u5c06\u5982\u4f55\u8d62\u5f97\u5e02\u573a\uff1f\u300d<\/strong><\/p>\n\n\n\n<p>Netflix \u7684\u521b\u4e1a\u6545\u4e8b\u88ab\u5927\u5bb6\u5949\u4e3a\u7ecf\u5178\uff0c\u6211\u4eec\u6765\u770b\u770b 2007 \u5e74\uff08\u5de6\u53f3\uff09\u7684 Netflix \u8def\u7ebf\u56fe\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"593\" src=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/640-1024x593.png\" alt=\"\" class=\"wp-image-1363\" srcset=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/640-1024x593.png 1024w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/640-300x174.png 300w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/640-768x444.png 768w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/640.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Netflix \u505a\u5230\u4e86\u4e0a\u9762\u7684\u6bcf\u4e00\u4ef6\u4e8b\uff01<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5f88\u591a\u516c\u53f8\u53ef\u80fd\u53ea\u6709\u53d1\u7248\u8ba1\u5212\u3002\u4ed6\u4eec\u603b\u662f\u8bd5\u56fe\u63d0\u524d\u51e0\u4e2a\u6708\uff0c\u9884\u6d4b\u591a\u4e2a\u529f\u80fd\u5728\u89c4\u6a21\u548c\u65f6\u95f4\u4e0a\u7684\u53d1\u5c55\u548c\u53ef\u80fd\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u9ad8\u7ba1\u4eec\u5f88\u559c\u6b22\u8fd9\u79cd <strong>\u300c\u53ef\u63a7\u7684\u786e\u5b9a\u6027\u300d<\/strong>\uff0c\u54ea\u6015\u7814\u53d1\u56e2\u961f\u5f88\u5c11\u6309\u8def\u7ebf\u56fe\u8ba1\u5212\u7684\u90a3\u822c\u4ea4\u4ed8\uff0c\u529f\u80fd\u4e5f\u5f88\u5c11\u80fd\u8fbe\u5230\u9884\u671f\u3002\u5199\u6ee1\u529f\u80fd\u548c\u65e5\u671f\u7684\u5217\u8868\u88ab\u8d34\u4e0a\u300c\u8def\u7ebf\u56fe\u300d\u7684\u6807\u7b7e\uff0c\u4f46\u4f60\u6211\u90fd\u77e5\u9053\uff0c\u8fd9\u4e0d\u8fc7\u662f\u5f25\u5929\u5927\u8c0e\u3002<\/p>\n\n\n\n<p>\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u8fd9\u7c7b\u516c\u53f8\u4e0d\u8bc4\u4f30\u6218\u7565\u76ee\u6807\u7684\u5b9e\u73b0\u60c5\u51b5\uff08\u5c3d\u7ba1\u5b83\u4eec\u66fe\u88ab\u6b63\u5f0f\u5730\u8bb0\u5f55\u4e0b\u6765\uff09\uff0c\u4e5f\u4e0d\u8003\u91cf\u67d0\u4e2a\u529f\u80fd\u662f\u5426\u5bf9\u7528\u6237\u603b\u91cf\u6216 ARR \u7b49\u4e1a\u7ee9\u8ddf\u8e2a\u6307\u6807\u4ea7\u751f\u4e86\u76f4\u63a5\u5f71\u54cd\u3002\u4ed6\u4eec\u53ea\u662f\u76f2\u76ee\u5730\u5728\u53d1\u7248\u5f53\u5929\uff0c\u4e0a\u7ebf\u529f\u80fd\uff0c\u7136\u540e\u671f\u5f85\u4f1a\u6709\u6548\u679c\u3002<\/p>\n\n\n\n<h2><strong>03 \u5173\u6ce8\u4ea7\u51fa\uff0c\u8861\u91cf\u7ed3\u679c<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"278\" src=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134610-1024x278.png\" alt=\"\" class=\"wp-image-1364\" srcset=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134610-1024x278.png 1024w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134610-300x81.png 300w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134610-768x208.png 768w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134610.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u76d6\u8328\u57fa\u91d1\u4f1a\u5236\u5b9a\u6218\u7565\u548c\u5b9e\u73b0\u9884\u671f\u5f71\u54cd\u7684\u65b9\u6cd5<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5f00\u53d1\u56e2\u961f\u3001\u4ea7\u54c1\u8d1f\u8d23\u4eba\u3001UX \u4e13\u5bb6\u548c\u8fd0\u7ef4\u4eba\u5458\u7b49\u8d44\u6e90\uff08Resource\uff09\u901a\u529b\u5408\u4f5c\uff0c\u5728\u8f6f\u4ef6\u5f00\u53d1\u8fd9\u9879\u6d3b\u52a8\uff08Activity\uff09\u4e2d\uff0c\u521b\u9020\u5e76\u4ea4\u4ed8\u5e02\u573a\u548c\u7528\u6237\u671f\u5f85\u7684\u529f\u80fd\uff08\u5373\u4ea7\u51fa\uff0cOutput\uff09\u3002\u5927\u591a\u6570\u56e2\u961f\u505a\u5230\u8fd9\u4e00\u6b65\uff0c\u4fbf\u4f1a\u9ad8\u547c\u300c\u6210\u529f\u300d\u3002<\/p>\n\n\n\n<p><strong>\u800c\u4eca\u5929\uff0c\u4f18\u79c0\u7684\u4ea7\u7814\u56e2\u961f\u66f4\u52a0\u5728\u610f\uff1a\u521a\u4ea4\u4ed8\u7684\u529f\u80fd\u662f\u5426\u53d6\u5f97\u4e86\u9884\u671f\u7684\u7ed3\u679c\uff08Outcome\uff09\u3002<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p><em>An Outcome is a measurable change in customer behavior.<\/em><\/p><p>\u7ed3\u679c\u662f\u53ef\u91cf\u5316\u7684\u5ba2\u6237\u884c\u4e3a\u7684\u53d8\u5316\u3002<\/p><\/blockquote>\n\n\n\n<p>\u6240\u6709\u5411\u7528\u6237\u4ea4\u4ed8\u7684\u529f\u80fd\u90fd\u5e94\u8be5\u4e3a\u7528\u6237\u884c\u4e3a\u5e26\u6765\u53ef\u91cf\u5316\u7684\u3001\u79ef\u6781\u7684\u6539\u53d8\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4e0d\u8ba4\u4e3a\u53d1\u5e03\u4e00\u4e2a\u6beb\u65e0\u6548\u7528\u7684\u529f\u80fd\uff0c\u80fd\u591f\u4ee3\u8868\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u529f\u80fd\u65e0\u6cd5\u5b9e\u73b0\u9884\u671f\u6548\u679c\u7684\u539f\u56e0\u6709\u5f88\u591a\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul><li>\u6700\u521d\u7684\u65b9\u5411\u53ef\u80fd\u6709\u95ee\u9898\u3002<\/li><li>\u9996\u53d1\u7248\u672c\u9700\u8981\u8fed\u4ee3\u4f18\u5316\uff0c\u624d\u80fd\u8fbe\u5230\u9884\u671f\u3002<\/li><li>\u529f\u80fd\u6ca1\u6709\u89e3\u51b3\u7528\u6237\u7684\u95ee\u9898\uff0c\u4e0d\u80fd\u7ed9\u7528\u6237\u5e26\u6765\u597d\u5904\uff0c\u6216\u8005\u4e0d\u80fd\u5b8c\u6210\u7528\u6237\u60f3\u5b9e\u73b0\u7684\u9700\u6c42\u3002<\/li><\/ul>\n\n\n\n<h2><strong>04 \u5728\u8fed\u4ee3\u4e2d\u8bc4\u4f30\u7ed3\u679c\uff0c\u624d\u80fd\u53d6\u5f97\u6210\u529f<\/strong><\/h2>\n\n\n\n<p>\u60f3\u4e86\u89e3\u4e00\u4e2a\u529f\u80fd\u662f\u5426\u771f\u7684\u594f\u6548\uff0c\u5c31\u5fc5\u987b\uff1a<\/p>\n\n\n\n<ul><li>\u77e5\u9053\u6bcf\u4e2a\u529f\u80fd\u771f\u6b63\u594f\u6548\u662f\u4ec0\u4e48\u6837\uff1f<\/li><li>\u4e86\u89e3\u5982\u4f55\u5224\u65ad\u548c\u8bc4\u4f30\u529f\u80fd\u7684\u6548\u7528\uff1f<\/li><li>\u5e76\u5728\u6bcf\u6b21\u53d1\u5e03\u540e\u8bc4\u4f30\u6bcf\u4e2a\u529f\u80fd\u7684\u7ed3\u679c\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u7ed3\u679c\uff08\u5373\u7528\u6237\u884c\u4e3a\u7684\u53d8\u5316\uff09\u662f\u4ea7\u54c1\u529f\u80fd\u6240\u4ea7\u751f\u7684\u5f71\u54cd\u3002\u5b83\u5e94\u8be5\u662f\u53ef\u6d4b\u91cf\u7684\u3001\u4e0e\u516c\u53f8\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u7684\uff0c\u5e76\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u3002<\/strong><\/p>\n\n\n\n<p>\u60f3\u8981\u5b9e\u73b0\u4ea7\u54c1\u613f\u666f\u5e76\u5728\u5e02\u573a\u4e0a\u4ea7\u751f\u5f71\u54cd\uff0c\u5c31\u5fc5\u987b\u77e5\u9053\u76ee\u6807\uff08Goal\uff09\u662f\u4ec0\u4e48\u3002\u800c\u4f5c\u4e3a\u7ec4\u7ec7\u987e\u95ee\u548c\u4ea7\u54c1\u8d1f\u8d23\u4eba\uff0c\u6211\u53d1\u73b0\u5927\u591a\u6570\u56e2\u961f\u5728\u5de5\u4f5c\u65f6\uff0c\u6ca1\u6709\u660e\u786e\u7684\u4ea7\u54c1\u613f\u666f\u6216\u76ee\u6807\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"574\" src=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134639-1024x574.png\" alt=\"\" class=\"wp-image-1367\" srcset=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134639-1024x574.png 1024w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134639-300x168.png 300w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134639-768x430.png 768w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134639.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u7ed3\u679c\u5bfc\u5411\u7684\u4ea7\u54c1\u7b56\u7565\u56fe<\/figcaption><\/figure><\/div>\n\n\n\n<h2><strong>05 \u4ea7\u54c1\u7b56\u7565\u4ece\u4ea7\u54c1\u613f\u666f\u548c\u76ee\u6807\u5f00\u59cb<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>\u4ea7\u54c1\u7b56\u7565\u4e0e\u8ba1\u5212\u4e0d\u540c\uff0c\u5b83\u662f\u4e00\u4e2a\u51b3\u7b56\u6846\u67b6\u3002\u4ea7\u7814\u56e2\u961f\u4f9d\u636e\u6846\u67b6\u6307\u5bfc\u505a\u51fa\u51b3\u7b56\uff0c\u4ee5\u5b9e\u73b0\u4ea7\u54c1\u613f\u666f\u3002<\/p><\/blockquote>\n\n\n\n<p><strong>\u7b2c 1 \u6b65\uff1a\u786e\u5b9a\u4e00\u4e2a\u6e05\u6670\u4e14\u4ee4\u4eba\u4fe1\u670d\u7684\u4ea7\u54c1\u613f\u666f\u3002<\/strong> \u660e\u786e\u4ea7\u54c1\u5b58\u5728\u7684\u610f\u4e49\uff0c\u4ee5\u53ca 5 \u5e74\u540e\u4ea7\u54c1\u7684\u5f62\u6001\u3002\u4ea7\u54c1\u613f\u666f\u662f\u4e0d\u53d7\u65f6\u95f4\u5f71\u54cd\u3001\u80fd\u6301\u7eed\u4e3a\u7814\u53d1\u56e2\u961f\u63d0\u4f9b\u5317\u6781\u661f\u822c\u5f15\u8def\u4e4b\u5149\u7684\u5b58\u5728\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p><strong>\u4ea7\u54c1\u613f\u666f\u793a\u4f8b\uff1a<\/strong> \u6210\u4e3a\u6b27\u7f8e\u5730\u533a\u9152\u5e97\u7ef4\u62a4\u884c\u4e1a\u7684\u7b2c\u4e00\u5927\u79fb\u52a8\u4eba\u529b\u7ba1\u7406\u8f6f\u4ef6\u3002<\/p><\/blockquote>\n\n\n\n<p><strong>\u7b2c 2 \u6b65\uff1a\u8bbe\u7acb 2 &#8211; 3 \u4e2a\u516c\u53f8\u672a\u6765 1 &#8211; 2 \u5e74\uff08\u5185\uff09\u8981\u5b9e\u73b0\u7684\u76ee\u6807\u3002<\/strong> \u76ee\u6807\u662f\u5177\u4f53\u7684\u3001\u53ef\u8861\u91cf\u7684\u3001\u4e0e\u4ea7\u54c1\u613f\u666f\u76f8\u5173\u7684\uff1b\u5982\u679c\u76ee\u6807\u5168\u90e8\u8fbe\u6210\uff0c\u5c31\u80fd\u5b9e\u73b0\u4e00\u90e8\u5206\u7684\u4ea7\u54c1\u613f\u666f\u3002<\/p>\n\n\n\n<p>\u76ee\u6807\u8981\u8db3\u591f\u5177\u4f53\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>\u5230 2021 \u5e74 7 \u6708 30 \u65e5\uff0c\u8981\u8ba9\u6b27\u6d32\u76ee\u6807\u5e02\u573a\u4e0a 4% \u7684\u9152\u5e97\u7ef4\u4fee\u4eba\u5458\u6bcf\u5929\u4f7f\u7528\u3002<\/p><\/blockquote>\n\n\n\n<p><strong>\u7b2c 3 \u6b65\uff1a\u8003\u8651\u8981\u6539\u53d8\u54ea\u4e9b\u7528\u6237\u884c\u4e3a\uff08\u5373\u7ed3\u679c\uff09\u4ee5\u5b9e\u73b0\u76ee\u6807\u3002<\/strong> \u5b83\u53ef\u80fd\u662f\u6ce8\u518c\u7387\u3001\u8f6c\u5316\u7387\u3001\u7528\u6237\u6ee1\u610f\u5ea6\u3001\u521b\u5efa\u7684\u9879\u76ee\u6570\u91cf\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\uff0c\u7ed3\u679c\u7684\u8bbe\u5b9a\u5e94\u9075\u5faa SMART \u539f\u5219\uff0c\u5373\u5177\u4f53\u7684\uff08Specific\uff09\u3001\u53ef\u8861\u91cf\u7684\uff08Measurable\uff09\u3001\u53ef\u5b9e\u73b0\u7684\uff08Achievable\uff09\u3001\u5207\u5408\u5b9e\u9645\u7684\uff08Realistic\uff09\u548c\u6709\u65f6\u9650\u6027\u7684\uff08Time-bound\uff09\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p><strong>\u7ed3\u679c\u793a\u4f8b\u4e00\uff1a<\/strong> \u5230 2019 \u5e74 12 \u6708 31 \u65e5\uff0c\u7528\u6237\u5728\u4e0b\u8f7d\u5e94\u7528\u540e 5 \u5206\u949f\u5185\u80fd\u4ee5\u5176\u6bcd\u8bed\u521b\u5efa\u5de5\u4f5c\u8ba2\u5355\u3002<\/p><p><strong>\u7ed3\u679c\u793a\u4f8b\u4e8c\uff1a<\/strong> \u81f3\u5c11 80% \u7684\u7528\u6237\u6bcf\u5468\u81f3\u5c11\u7ba1\u7406 5 \u4e2a\u5de5\u5355\uff08\u73b0\u5728\u4ed6\u4eec\u6bcf\u5468\u7ba1\u7406 2 \u4e2a\u5de5\u5355\uff09\u3002<\/p><\/blockquote>\n\n\n\n<p><strong>\u8bbe\u7acb\u7ed3\u679c\u65f6\uff0c\u5efa\u8bae\u50cf\u793a\u4f8b\u4e8c\u4e00\u6837\uff0c\u8bf4\u660e\u6570\u636e\u6307\u6807\u7684\u8d77\u6b62\u53d8\u5316\u8303\u56f4\uff0c\u5373\u91c7\u7528\u5f62\u5982\u300c\u7528\u6237\u884c\u4e3a \\<a> \u5728\u65f6\u95f4\u8303\u56f4 \\ \u5185\uff0c\u4ece \\ \u53d8\u4e3a \\\u300d\u7684\u683c\u5f0f\u3002<\/a><\/strong><a> \u8fd9\u8981\u6c42\u56e2\u961f\u80fd\u591f\u91cf\u5316\u5f53\u524d\u7684\u4ea7\u54c1\u72b6\u6001\uff0c\u6307\u6807\u91cf\u5316\u540c\u6837\u4e5f\u662f\u7ed3\u679c\u5bfc\u5411\u578b\u7ba1\u7406\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/a><\/p>\n\n\n\n<p>\u5982\u679c\u4f7f\u7528 OKR \u5de5\u5177\u7ba1\u7406\u5de5\u4f5c\uff0c\u90a3\u4e48 Objectives \u5c31\u662f\u4ea7\u54c1\u76ee\u6807\uff0cKey Results \u4e3a\u7ed3\u679c\u3002<\/p>\n\n\n\n<p><strong>\u7b2c 4 \u6b65\uff1a\u786e\u5b9a\u6539\u53d8\u7528\u6237\u884c\u4e3a\u7684\u673a\u4f1a\u70b9\u3002<\/strong> \u5b83\u53ef\u4ee5\u662f\u7528\u6237\u75db\u70b9\/\u95ee\u9898\u3001\u80fd\u4ece\u4ea7\u54c1\u83b7\u5f97\u7684\u597d\u5904\uff0c\u4ee5\u53ca\u60f3\u8981\u5b8c\u6210\u7684\u9700\u6c42\uff08Jobs To Be Done\uff09\u3002\u5982\u679c\u80fd\u6293\u4f4f\u673a\u4f1a\uff0c\u63d0\u4f9b\u826f\u597d\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5c31\u80fd\u8fbe\u6210\u9884\u671f\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>Marty Cagan \u901a\u8fc7\u89c2\u5bdf\u6307\u51fa\uff0c\u56e2\u961f\u9700\u8981\u5bf9\u7528\u6237\u3001\u6570\u636e\u548c\u5e02\u573a\u6709\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u624d\u80fd\u89e3\u51b3\u7528\u6237\u7684\u95ee\u9898\uff0c\u5e76\u521b\u9020\u51fa\u6709\u4ef7\u503c\u7684\u3001\u53ef\u7528\u7684\u3001\u53ef\u884c\u7684\u548c\u6709\u957f\u4e45\u751f\u547d\u529b\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<h2><strong>SUMMARY | \u672a\u5b8c\u5f85\u7eed<\/strong><\/h2>\n\n\n\n<p>\u7d27\u8ddf\u4e0a\u8ff0\u56db\u4e2a\u6b65\u9aa4\uff0c\u6211\u4eec\u4fbf\u62e5\u6709\u4e86<\/p>\n\n\n\n<ul><li>\u4e00\u4e2a\u6e05\u6670\u4e14\u4ee4\u4eba\u4fe1\u670d\u7684\u4ea7\u54c1\u613f\u666f\uff1b<\/li><li>\u4e00\u7ec4\u53ef\u4ee5\u5e2e\u52a9\u5b9e\u73b0\u613f\u666f\u7684\u76ee\u6807\uff1b<\/li><li>\u4e00\u4e9b\u56f4\u7ed5\u7528\u6237\u5c55\u5f00\u7684\u53ef\u91cf\u5316\u7684\u7ed3\u679c\uff1b<\/li><li>\u4e00\u7cfb\u5217\u53ef\u80fd\u4ea7\u751f\u7528\u6237\u4ef7\u503c\u7684\u673a\u4f1a\uff0c\u6bd4\u5982\u7528\u6237\u75db\u70b9\u3001\u83b7\u5229\u6216\u8005\u5f85\u5b8c\u6210\u7684\u9700\u6c42\u7b49\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"375\" src=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134710-1024x375.png\" alt=\"\" class=\"wp-image-1368\" srcset=\"https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134710-1024x375.png 1024w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134710-300x110.png 300w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134710-768x281.png 768w, https:\/\/ligai.cn\/blog\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240305134710.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5236\u5b9a\u4ea7\u54c1\u7b56\u7565\u662f\u4e00\u4e2a\u4e0d\u65ad\u52a1\u5b9e\u3001\u9010\u6e10\u5177\u8c61\u7684\u8fc7\u7a0b\u3002\u4ea7\u54c1\u7814\u53d1\u4e0d\u80fd\u8131\u79bb\u4e1a\u52a1\u76ee\u6807\u800c\u5b58\u5728\uff0c\u90a3\u4e48\u6280\u672f\u56e2\u961f\u5982\u4f55\u5728\u4ea7\u7814\u5b9e\u8df5\u4e2d\uff0c\u4ea4\u4ed8\u6b63\u786e\u7684\u7528\u6237\u4ef7\u503c\uff1f<\/p>\n\n\n\n<p>\u7ed3\u679c\u5bfc\u5411\u7684\u4ea7\u54c1\u8def\u7ebf\u56fe\u5e94\u8be5\u5982\u4f55\u843d\u5b9e\uff1f\u53c8\u4f1a\u4ee5\u600e\u6837\u7684\u5f62\u6001\uff0c\u4e0e\u53d1\u7248\u8ba1\u5212\u7ed3\u5408\u5728\u4e00\u8d77\uff1f<\/p>\n\n\n\n<p>\u4e0b\u7bc7\u6587\u7ae0\uff0cLigaAI \u7ee7\u7eed\u63ed\u79d8\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>&gt;&gt; LigaAI \u5f80\u671f\u7cbe\u5f69\u9605\u8bfb &lt;&lt;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/ligai.cn\/blog\/%e7%a0%94%e5%8f%91%e7%ae%a1%e7%90%86\/1171.html\">Outcome VS. Output\uff1a\u7814\u53d1\u6548\u80fd\u63d0\u5347\u4e2d\uff0c\u8c01\u4f1a\u66f4\u80dc\u4e00\u7b79\uff1f<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/ligai.cn\/blog\/%e8%a1%8c%e4%b8%9a%e6%96%b0%e9%97%bb\/1167.html\">\u5bf9\u8bdd ChatGPT\uff1a\u73b0\u8c61\u7ea7 AI \u5e94\u7528\uff0c\u5c06\u5982\u4f55\u9610\u91ca\u300c\u7814\u53d1\u6548\u80fd\u7ba1\u7406\u300d\uff1f<\/a><\/p>\n\n\n\n<p>\u300c<a href=\"https:\/\/ligai.cn\/blog\/sharing\/%e7%bc%96%e7%a8%8b%e4%b9%8b%e5%a4%96\/1165.html\">\u949e\u80fd\u529b\u517b\u6210\u6307\u5317\u300d\uff1a\u5f00\u5e74\u53d8\u5bcc\u7b2c\u4e00\u6b65\uff0c\u4ece\u79d1\u5b66\u8bb0\u8d26\u5f00\u59cb<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/ligai.cn\/blog\/sharing\/%e7%bc%96%e7%a8%8b%e4%b9%8b%e5%a4%96\/1163.html\">\u300c\u949e\u80fd\u529b\u517b\u6210\u6307\u5317\u300d\u524d\u4f20\uff1a\u5f00\u5e74\u53d8\u5bcc\uff0c\u5982\u4f55\u8fc8\u51fa\u7b2c\u4e00\u6b65\uff1f<\/a><\/p>\n\n\n\n<p><strong>\u4e86\u89e3\u66f4\u591a\u7814\u53d1\u7ba1\u7406\u3001\u654f\u6377\u5f00\u53d1\u3001\u884c\u4e1a\u52a8\u6001\u7b49\u6d88\u606f\uff0c\u5173\u6ce8\u6211\u4eec\u7684\u56e2\u961f\u535a\u5ba2\u6216\u70b9\u51fb&nbsp;<a href=\"https:\/\/ligai.cn\/\">LigaAI-\u667a\u80fd\u7814\u53d1\u534f\u4f5c\u5e73\u53f0<\/a>\uff0c\u5728\u7ebf\u7533\u8bf7\u4f53\u9a8c\u6211\u4eec\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5199\u5728\u524d\u9762\uff1a \u672c\u6587\u8bd1\u81ea Jason Doherty\u3001Kelsey Stevenson \u548c Thomas Vela &#8230; <a title=\"\u4ece Netflix \u4f20\u5947\u770b\uff0c\u7ed3\u679c\u5bfc\u5411\u7684\u4ea7\u54c1\u8def\u7ebf\u56fe\u5982\u4f55\u5236\u5b9a\uff1f\uff08\u4e0a\u7bc7\uff09\" class=\"read-more\" href=\"https:\/\/ligai.cn\/blog\/%e7%a0%94%e5%8f%91%e7%ae%a1%e7%90%86\/1175.html\" aria-label=\"\u7ee7\u7eed\u9605\u8bfb\u4ece Netflix \u4f20\u5947\u770b\uff0c\u7ed3\u679c\u5bfc\u5411\u7684\u4ea7\u54c1\u8def\u7ebf\u56fe\u5982\u4f55\u5236\u5b9a\uff1f\uff08\u4e0a\u7bc7\uff09\">\u9605\u8bfb\u66f4\u591a<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[15,16],"_links":{"self":[{"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/posts\/1175"}],"collection":[{"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/comments?post=1175"}],"version-history":[{"count":4,"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/posts\/1175\/revisions"}],"predecessor-version":[{"id":1369,"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/posts\/1175\/revisions\/1369"}],"wp:attachment":[{"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/media?parent=1175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/categories?post=1175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ligai.cn\/blog\/wp-json\/wp\/v2\/tags?post=1175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}